So, you want to get into the UGC game and start landing those sweet brand deals? The first step is building a killer UGC portfolio. But here’s the thing—your portfolio is just the beginning. Sure, it’s important to showcase your work, but if you’re not putting yourself out there, you’re missing the bigger picture. Let’s dive into how to create a portfolio that rocks and why distribution is the real key to your success.

Step 1: Nail the Basics—What to Include in Your UGC Portfolio

First things first, let’s talk about what needs to go into your portfolio. Think of it as your UGC highlight reel—it should show off your best work and make brands think, “We need to work with this person!” Here’s what you need:

1. About You: Start with a short bio. Who are you? What’s your vibe? This is your chance to let your personality shine. Brands want to know who they’re working with, so make this section fun and relatable.

2. Portfolio of Work: This is the meat of your portfolio. Include a selection of your best UGC examples—photos, videos, social posts—whatever you’ve got. Make sure to show a range of styles and formats. And don’t forget to include any metrics if you’ve got them (like engagement rates or views). Numbers talk.

3. Testimonials: If you’ve worked with brands before, ask them for a testimonial. A few words from happy clients can go a long way in building trust with new ones.

4. Contact Info: Make it easy for brands to reach out. Include your email, and if you’re comfortable, your social handles. You want to be as accessible as possible.

5. Your Rates: This is optional, but if you’re confident in your pricing, go ahead and include it. It can save time for both you and potential clients.

Step 2: Make It Look Good

Your portfolio isn’t just about what’s in it—it’s also about how it looks. A clean, easy-to-navigate design is key. You don’t need to be a graphic design wizard, but a little effort goes a long way. Use platforms like Canva, Adobe Spark, or even a simple website builder like Wix or Squarespace to create something polished.

Step 3: Update, Update, Update

Your portfolio isn’t a “set it and forget it” kind of thing. As you create more content and work with more brands, keep your portfolio updated with your latest and greatest. This shows that you’re active and evolving, which is exactly what brands are looking for.

Step 4: Distribution—The Real Secret Sauce

Okay, here’s where we get real. A great portfolio is crucial, but it’s only half the battle. What’s even more important? Getting your work and name out there. You could have the best portfolio in the world, but if no one sees it, it doesn’t matter.

1. Social Media: Start by sharing your work on all your social platforms. Instagram, TikTok, LinkedIn—wherever you’re active, get your content out there. Use relevant hashtags, tag brands, and don’t be afraid to slide into DMs (in a professional way, of course).

2. Networking: Join UGC and creator communities online. Facebook groups, Reddit threads, Discord servers—these are gold mines for networking. Connect with other creators, share your portfolio, and collaborate on projects.

3. Cold Outreach: Don’t wait for brands to find you—go find them. Research brands that align with your style and values, and send them a pitch. Keep it short, sweet, and to the point. Include a link to your portfolio and let them know why you’d be a great fit.

4. Pitching: If you’ve got a specific idea for a brand, pitch it! Brands love working with creators who come to the table with ideas. It shows initiative and creativity, which are huge pluses.

Final Thoughts—It’s About Hustle

Building a UGC portfolio is your first step into the world of content creation, but don’t stop there. The creators who land the most deals aren’t just sitting back and waiting for opportunities—they’re out there hustling. Distribution is key. Get your work in front of as many eyes as possible, and don’t be afraid to put yourself out there.

Remember, success in UGC isn’t just about talent—it’s about tenacity. So get that portfolio looking sharp, and then go out and make some noise!